Polecam was the choice for the director’s recce on the new Jamie Oliver Sainsbury’s commercial. The shoot for real will be on 35mm film on a 40 foot long crane and the director wanted a lightweight crane that was quick to set up and transport and that could replicate the shots from the storyboard that the larger crane would be shooting to give him an idea of how it will look.
The conditions were pretty challenging with lots of rain and mud and a great deal of trekking across slippery farm fields. The polecam fit into the back of a Range Rover along with the driver and 5 passengers and we managed to shoot and recce 3 farms within a short time frame. This shoot clearly demonstrated the flexibility of the polecam and yet another way in which it can be used.